For founders and founding teams

The Founders’ Way

For founders growing through their first million of recurring revenue or scaling up to twenty-five, who are determined to give their start-up the best possible chance of success. Gareth Cadwallader and his trusted colleagues share their real experiences of building capital value, told straight. Join experienced companions to challenge and support you and build your leadership toolkit as you make your way along your start-up journey.

Preview of Welcome To The Founders Way
Start here: Gareth introduces The Founders’ Way, for founders and founding teams · 6:19
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Latest episode

Preview of Video Everywhere

Thinking in Real Time

Video Everywhere

2 November 2026

In this episode of Thinking In Real Time from The Founders Way, I asked Will Towning, Head of Growth Operations at Reelflow, what his current thinking is about the role of video on websites and how its changed during the course of this year.

New here? Start with the welcome videoStarting UpWelcome To The Founders WayHello, I'm Gareth Cadwallader, I'm the host and creator of The Founders' Way. My vision for The Founders' Way is that it will become an invaluable companion and guide for founders of startups and founding teams. On The Founders' Way, my aim is to boil all that experience down into the things that I found most valuable, things that I've used every week, some every day, still some using every day, and boil it down in a way that I hope will be really valuableWatchBrowse all episodes
Gareth Cadwallader, creator and host of The Founders’ Way, with Gus
Gareth and Gus
About Gareth

Meet Gareth and The Founders’ Way

Gareth Cadwallader brings thirty years of experience, from Computacenter and Digital to AI-London, vzaar and Akkroo. The Founders’ Way is where he shares that earned wisdom with founders and founding teams.

Years of experience
30
Years of experience
Founding teams
10
Founding teams
Exits
6
Exits
Read more and watch his introduction